TruStrain Can Help Grow Your Cannabis Business
With the TruStrain Marketing Platform, Cannabis Brands can authenticate their product, increase brand loyalty, engage with customers and tell their brand’s unique story through interactive packaging solutions. Contact us and request a demo today to learn how you can deliver cannabis commercials, a seed-to-sale “born-on” timeline and automated loyalty programs, all through the TruStrain SmartGlyph.
Cannabis Commercials or Educational Videos
Delivering Product-Specific “Cannabis Commercials” or Educational Videos to Patients - With TruStrain’s “play on scan” functionality, brands can instantly deliver cannabis commercials and educational videos to consumers and patients.
Automated Brand Loyalty & Incentive Programs
Build Brand Loyalty - A brand can design & execute a digitally automated loyalty program. Consumers scan the applicable packages to watch videos, share strain reviews or view lab reports. The loyalty point is automatically logged into the consumer’s digital rewards account for redemption in the TruRewards Loyalty Store.
Social Media Sharing & Product Giveaways
Golden Ticket Campaigns - Brands could also run “Golden Ticket” campaigns, whereby users who share the brand’s cannabis commercials with their friends on social media, share strain or dispensary reviews, or purchase certain products receive digital “Golden Ticket” entries.
Brand Protection Through Authentication
Protecting Brand Goodwill Through Authentication – With our Provenance Tracker, brands can validate provenance and show consumer’s the “life-cycle” of the product, complete with a digital timeline showing when the product was planted, harvested, processed, and delivered.
Introducing SmartGlyph’s Proprietary Bi-Directional Multi-Functional Platform
TruStrain utilizes SmartGlyphs. SmartGlyph is a patented, advanced and unique action code technology. Unlike traditional action codes such as barcodes or QR codes, SmartGlyphs are omni media, bi-directional, multi-state and fully interactive. They are generated, controlled and moderated by SmartGlyph servers, which makes SmartGlyph the secure solution for many applications and uses. This is the QR Code of the future that can accommodate both NFC chip and optical code technology, and combine the best of both worlds…..the superior tracking of the NFC and the efficiency, mass scalability of the optical code.
SmartGlyph is a patented, advanced and unique action code technology. Unlike traditional action codes such as barcodes or QR codes, SmartGlyphs are omni media, bi-directional, multi-state and fully interactive. SmartGlyph is an extremely versatile platform that can work to augment any action code, whether an optical code or an NFC chip. TruStrain can age-verify consumers before the content is delivered, ensuring brands can remain compliant with applicable advertising regulations.
Unlike other optical codes that have data included on the optical code itself and push consumers to potentially unsecure websites, TruStrain ensures that the bi-lateral communication between the brands and their consumers remains in a closed, captive channel. Not only does this provide greater security, but it ensures the brand is able to see who scanned it, what was scanned, when was it scanned, and where with respect to each product scanned in its channel.